SGHOST GiRL GOODS is a Canadian clothing brand that mixes cute pop styles and cool hip hop looks together. GHOST GiRL (Alexia Panakos) uses her passions for dance, music, and Japanese pop culture, and fuses them as inspiration for her products.
The brand slogan “BE STRANGE. FEAR THE NORM” encourages people to be themselves every day and embrace your unique and individual style.
She works alongside Japanese designers to bring their Harajuku-style brands to Canada, including 6%DOKIDOKI, NUEZZZ, and HYPER CORE.Alexia Panakos is the Kawaii Committee Chair of Japan Festival Canada and provides fashion content for the event. GHOST GiRL GOODS, alongside several other local kawaii clothing brands, have participated in fashion shows hosted by Alexia.
Last year, Sebastian Masuda (Artist and owner of popular Harajuku brand 6%DOKIDOKI) held a fashion show and pop up shop at the festival as part of his NEW GENERATION KAWAII Canadian Tour, which was coordinated by Alexia.
She has also represented Canada at the World Lolita Collection 2020 event, held in Japan. Her goal is to continue to connect Japan and Canada through fashion and kawaii culture.